Articles

CM4P consultants directors have written a number of articles on the subject of customer loyalty and associated marketing issues, which are made available below.

• Customer Loyalty Tales - a view from Europe by Peter Wray
• Air Miles UK Interview by Peter Wray
• The future for customer loyalty in 2003 by Peter Wray
• Consumer loyalty to retailers by Peter Wray
• Harrods' By Invitation by Peter Wray
• European Gasoline Retailing by Peter Wray
• Loyalty in sport by Peter Wray
• European Coalition Programmes by Peter Wray

CM4P has recently published a white paper on the issues and implications of coalition loyalty programs. Requests for a copy of the white paper should be emailed to whitepaper@cm4p.com.